As the infantilizing blush-hued gear has proliferated, the pink saturation has merged the medical industrial complex with the Disney princess-industrial complex, making women’s health policy some sort of adult dress-up game. In her landmark 2009 essay “Cancerland,” Barbara Ehrenreich wrote, “To some extent, pink-ribbon culture has replaced feminism as a focus of female identity and solidarity…. In the post-feminist United States, issues like rape, domestic violence, and unwanted pregnancy seem to be too edgy for much public discussion, but breast cancer is all apple pie.” Breast cancer has become a safe cause because no one can blame a woman for her cancer but reproductive health—you know, the kind that deals with the fact that women have sex—is where the rubbers hit the road.
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